Case Studies

As the lead SEO writer for an educational company, I was in charge of the team that successfully grew the company's organic reach from zero to over 20,000 monthly visits.

Despite a low domain authority of 9, I executed a highly targeted content strategy to steadily increase traffic.

Basic Strategies Implemented

• Ensure each article directly meets user intent, whether informational or transactional, so Google finds it relevant.

• Prioritize both low-competition, long-tail keywords and high intent keywords.

• Link related articles to build structure within the site, spreading link equity and improving reader experience.

• Use tools like Cloudflare and PageSpeed Info to improve load speed, interactivity, and stability, all ranking factors.

• Make content mobile-friendly and easy to understand for better visibility in mobile and voice searches.

• An XML sitemap in Google Search Console boosts indexing, helping Google crawl your key pages effectively.

• Regularly refresh keywords, readability, and relevance to keep content ranking well over time.

• Partner with blogs, run shareable content and gain organic backlinks to build early credibility.

• Adding structured data improves chances for rich snippets, boosting visibility and click-through rates.

• Consistently monitor performance to catch and resolve any ranking or keyword issues quickly.

In four months, I substantially increased the LinkedIn followers of an educational firm, growing to over 1,200 purely organic followers with a limited budget.

My role as the lead strategist helped me achieve this by defining and executing effective engagement techniques after a series of tests to find a working technique and working closely with my team to deliver consistent, high-quality content.

Key Approaches

• I invited users who had previously interacted with our content to follow our page, encouraging an already engaged audience.

• Regular posting and engagement were also crucial.

• We shared high-quality videos crafted by our media team, to drive significant engagement.

• Running contests added an interactive element that boosted reach.

Tools

To streamline the content strategy, I utilized:

• Kontentino for scheduling posts and tracking engagement.

• Taplio to analyze competitor content.

• Canva and Capcut for creating visually appealing graphics and videos.

• Loomly as a brainstorming space to get ideas on trending content.

• Grammarly and LinkedIn's native assistant for a polished copy.

At the start of our journey, we realized that our audience needed more than just information.

That’s when we decided to focus on nurturing a community that would evolve into something bigger than just a Telegram group.

We began with a series of carefully crafted Facebook ad campaigns. These ads weren’t your typical clickbait.

They were designed to resonate with our target audience: individuals who were intrigued by blockchain and curious about the Web3 world but didn’t quite know where to start. The visuals were sharp and modern, reflecting the futuristic ethos of Web3, while the messaging struck a balance between being educational and approachable.

Once we captured their attention, we directed them to our Telegram group. This wasn’t just a random destination; it was the heart of our strategy. Telegram offered us the perfect platform to interact directly with our audience, unfiltered by algorithms or platform restrictions. However, we knew that getting people to join was only the first step. The real challenge was to keep them engaged.

As soon as someone joined, we welcomed them personally. This small touch made a huge difference. It showed that we valued every individual in our group. The initial conversations were a mix of icebreakers and educational content. We made it a point to address common beginner questions, ensuring that no one felt left behind.

What made our approach unique was how we combined education with entertainment. The group quickly became a space where people looked forward to logging in every morning, not just to learn but to interact with like-minded individuals.

Tools We Used

1. Facebook Ads Manager – For targeted ad campaigns to attract Web3 learners.

2. Landing Page Builder – Tools like Wordpress to direct users to Telegram.

3. Telegram Features – Used bots, polls, and pinned messages for engagement and moderation.

4. Content Creation Tools – Canva for visuals; Loom for video guides.

5. Analytics Platforms – Google Analytics and SEMrush for tracking performance and trends.

Key Approaches

1. Targeted Advertising – Reached niche audiences through interest-based ads.

2. Creating a Warm Welcome – Personalized messages and active admin engagement.

3. Engaging Educational Content – Shared actionable Web3 insights and gamified learning.

4. Two-Way Communication – Hosted Q&As and used polls to involve members.

5. Exclusivity and Rewards – Offered early access to resources and referral incentives.

At the beginning of our work together, it was clear that the agency had the talent and portfolio but not the online visibility to match. They had powerful videography and branding experience, but they weren’t ranking on Google, had minimal blog traffic, and their LinkedIn presence was underutilized.

When we first joined the team, the agency had creative firepower. Their video work was outstanding. But they weren’t visible. No one was finding them on Google. Their blog was barely active. LinkedIn was quiet. They had the talent, but not the traffic.

That’s when we stepped in to build their visibility from the ground up. We didn’t want quick hacks. We wanted sustainable inbound growth.

We started by identifying keywords their dream clients were already searching for. We built a blog content system around that, publishing weekly. Each post was designed to be scannable, sharp, and true to the brand’s voice.

While blogs warmed up search traffic, we got to work on Google Ads. We ran multiple A/B tests on ad copy, improved ad relevance, and monitored performance closely. Within weeks, we saw a boost in click-through rates.

The LinkedIn strategy was designed to echo the agency’s voice while building trust.

By the end of the project, the agency wasn’t just more visible. They had a repeatable content system, better insight into what was working, and the early signs of real inbound momentum.

Tools We Used

Google Search Console: For keyword tracking and organic growth insights

Google Ads Manager: To create, test, and optimize ad campaigns

WordPress: As the CMS for managing blog content

LinkedIn: For organic brand-building and authority posts

Canva and Capcut: For graphics and short-form content

Notion: To coordinate social media calendars

Sora, Perplexity: For quick image generation using AI LLMs.

Key Approaches

1. SEO-Driven Blog Strategy: Identified and created content for high-ranking, low-competition keywords

2. LinkedIn Authority Building: Grew followers and engagement with consistent, on-brand content

3. Search Ad Optimization: Rewrote and tested headlines for stronger click-through performance

4. Collaborative Workflow: Used shared tools and async updates for a smooth remote process

5. Foundational SOPs: Introduced content templates and streamlined planning using Notion